About us
Welcome to Darling State of Mind – Where Style Meets Fun!
At Darling State of Mind, we believe fashion should be fun, accessible, and as real as the women who wear it.
Since opening our doors in 2016, we’ve grown from a single boutique in Louisville, KY, to four bustling locations, each filled with vibrant fashion, heartfelt gifts, and home accents that reflect your unique style.
Whether you’re looking for the perfect outfit, a one-of-a-kind gift, or a little something to brighten your day, we’ve got you covered.
what we offer...
We pride ourselves on being more than just a boutique – we’re your destination for all things stylish and thoughtful. Here’s a peek at what you’ll find in our stores:
- Trendy Women’s Clothing: From casual essentials to statement pieces, we have styles for every occasion.
- Accessories & Jewelry: The perfect finishing touches to elevate your look.
- Home & Gift Items: Candles, drinkware, wedding gifts, baby gifts and more – ideal for treating yourself or someone special.
meet the owner.
Hi there! I’m Jen, the proud owner and heart behind Darling State of Mind. What started as a single store in 2016 has grown into a community-driven brand, thanks to the incredible women who’ve supported us along the way.
I opened this boutique at 23 with a simple goal: to create a space where women could feel confident, beautiful, and totally themselves.
Fast forward to today, and I’m still passionate about bringing you the best in fashion, gifts, and a little fun with every visit
At Darling State of Mind, our customers aren’t just shoppers—they’re our friends, our supporters, and truly part of our extended family.
From helping you find the perfect outfit for life’s big moments to laughing with you over real-life chaos in the fitting room, we’re here for it all.
We’ve built more than just a boutique—we’ve built a community where women lift each other up, swap style tips, and connect over life's biggest moments.